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Pride Kills

Pride is something that could determine the image or identity of someone which has a big impact on people’s mind, decisions, and the way they live their life. This project is influenced by the tragedy that happened back in the 1990 in the US. The tragedy about people who were murdered just because of their sport apparel, mostly their sneakers. Sport apparels were booming at that time because of celebrities and famous sport players were endorsing the apparels, and the one who was very booming at that time and still is until today is Michael Jordan. And these things has made the sport apparels become more exclusive and fashionable rather than serving sport purposes. It could be said that at that time, people were having the ‘Pride Crisis’. They craved for status and pride which is caused by peer pressure.

    Client:
    NAFA Project
    Campaign:
    Pride Kills