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Celebrate Originality

This is a project promoting Adidas Originals with the theme 'Celebrate Originality' based on the street culture in NYC. This project contains 3 series of illustration posters, 3 series of postcards, and 3 series of stickers. The illustrations are influenced by the street culture in NYC which is the hiphop culture such as rapping, DJ, break dancing, and graffiti and are using those to represent the style to bring back the 80s' style.

    Client:
    NAFA Project
    Campaign:
    Adidas Originals - Celebrate Originality